March 28, 2016
Children offered for adoption are being represented as photogenic child models with attractive personalities in a controversial internet advertising campaign run by a NSW government-funded charity.
The marketing campaign by Barnardos has infuriated an adult adoptees support group which claims it is akin to an online sale of children and misrepresents the character and looks of potential adoptees.
The web campaign, which features beaming child models alongside captions such as Owen “is five years old ..and can be a little chatterbox ..and has a delightful sense of humour” is being used to advertise children while avoiding breaching privacy laws which prohibit their identification. (more…)